Best Buy
Branding & Creative Direction, UX
A trusted technology brand. An identity ready for a facelift, and a welcome to the mobile world.
Best Buy Branding & Creative Direction, UX
Winner, Most purchased-from App, 2014 – TechCrunch
Winner, Most downloaded Black Friday App, 2014 – Apple
In Brief
Locked into a design pattern before web, redesigning a memorable, modern brand to function in the modern world. Branding work involved a deep-study into BBBrands design aesthetics, iconography, as well as setting a new, wholistic design library that all designers could function under.
Branding Redesign
Iconography
Full mDot + tDot redesign and implementation
Full iOs app suite redesign and implementation
app design for a new generation of sales.
