Best Buy
Branding & Creative Direction, UX
A trusted technology brand. An identity ready for a facelift, and a welcome to the mobile world.
Best Buy Branding & Creative Direction, UX
![](https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-3.png?w=2200&ssl=1 2200w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-3.png?resize=300%2C191&ssl=1 300w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-3.png?resize=1024%2C652&ssl=1 1024w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-3.png?resize=768%2C489&ssl=1 768w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-3.png?resize=1536%2C977&ssl=1 1536w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-3.png?resize=2048%2C1303&ssl=1 2048w)
Winner, Most purchased-from App, 2014 – TechCrunch
Winner, Most downloaded Black Friday App, 2014 – Apple
![](https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bbylog.png?w=788&ssl=1 788w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bbylog.png?resize=246%2C300&ssl=1 246w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bbylog.png?resize=768%2C937&ssl=1 768w)
![](https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/BBY2.png?w=788&ssl=1 788w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/BBY2.png?resize=246%2C300&ssl=1 246w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/BBY2.png?resize=768%2C937&ssl=1 768w)
In Brief
Locked into a design pattern before web, redesigning a memorable, modern brand to function in the modern world. Branding work involved a deep-study into BBBrands design aesthetics, iconography, as well as setting a new, wholistic design library that all designers could function under.
Branding Redesign
Iconography
Full mDot + tDot redesign and implementation
Full iOs app suite redesign and implementation
![](https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-2-1.png?w=2200&ssl=1 2200w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-2-1.png?resize=300%2C200&ssl=1 300w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-2-1.png?resize=1024%2C681&ssl=1 1024w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-2-1.png?resize=768%2C511&ssl=1 768w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-2-1.png?resize=1536%2C1021&ssl=1 1536w, https://i0.wp.com/waste-hq.com/wp-content/uploads/2018/09/bby-hero-2-1.png?resize=2048%2C1362&ssl=1 2048w)
app design for a new generation of sales.
![](https://waste-hq.com/wp-content/uploads/2018/09/search1.gif)
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