Best Buy

Branding & Creative Direction, UX

A trusted technology brand. An identity ready for a facelift, and a welcome to the mobile world.


Best Buy Branding & Creative Direction, UX

Winner, Most purchased-from App, 2014 – TechCrunch
Winner, Most downloaded Black Friday App, 2014 – Apple

In Brief

Locked into a design pattern before web, redesigning a memorable, modern brand to function in the modern world. Branding work involved a deep-study into BBBrands design aesthetics, iconography, as well as setting a new, wholistic design library that all designers could function under.

Branding Redesign
Full mDot + tDot redesign and implementation
Full iOs app suite redesign and implementation

app design for a new generation of sales.


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